On blogging, part 2
I've written on this topic before but it's an interesting and an important one.
Imagine, if you will, that blogging about the Cubs could eventually lead you to make enough money to pay for a trip to Chicago! Imagine that blogging about the Cubs could give you cash in hand to buy your coveted Milton Bradley jersey.
That's the sort of thing that happens when you start advertising for the ticket brokers. What they don't mention in the fine print is that you will also be giving them a tiny piece of your soul. If you look around at your favorite blogs, you might notice that some of them have ticket broker ads. Lots and lots of ticket broker ads. They might have so many ticket broker ads, in fact, that they could be raking in thousands of dollars a year. Seriously.
If you look around GROTA, you'll see that their presence on this blog is minimal. That's because text link ads are The Devil. They detract from the value of your blog, and if you ever have any hopes of selling serious ad space to serious companies, if they take one look at your blog and see text links everywhere they will never drop dollar one on you.
In other words, because of our unconventional stance when it comes to ads, we're very, very poor. Destitute in fact. Can we sleep on your couch for a night or two? We promise we'll be quiet at night.
Anyway, since we don't expect you to take the same hard line as we do when it comes to selling ads, keep a few things in mind. 1. When the broker contacts you with an offer, it doesn't hurt to shoot for the moon. $500 for 5 text links should be your starting offer. Maybe they'll say "no thanks," but at least you'll get a better idea about what your blog is worth. 2. Don't bother talking with other blogs about this sort of thing. I don't know why, but most bloggers really want to make it clear that it's none of your friggin' business. (Seriously. EMail Al Yellon and ask him what kind of coin he makes on his blog. The guy just might challenge you to a fist fight or something.) Consequently, most blogs really come nowhere near being paid their worth. 3. Never sell ads for longer than a year. If you're serious about it, do it by the month. And when Year 2 rolls around, always charge more.
Keep these tips in mind and you'll be traveling to Chicago to buy your Bradley jersey in no time. But all the while, remember one thing: when you whore out your blog to the brokers, just like the redneck with uncut grass and a car in the front lawn, you're driving down the value of all the other blogs around you. Serious companies will never consider us if we constantly short-value ourselves. But don't worry - the blogger capitalist revolution is coming. Mark my words.