Wrigley Field Naming Rights - It Depends
This is not April Fools, so I am not announcing that Sam Zell has sold the naming right to Wrigley Field to Kimberly-Clark, makers of Depend Adult Diapers. Rather, "It Depends" represents my feelings about the topic of the sale of the naming rights, for I feel it is inevitable that it will happen.
On a tangible level, the Cubs will be playing in the same place, on the same approximate schedule, for a price in line with the typical inflationary trend Cubs tickets have followed the past several years. The biggest thing you will definitely notice is what is displayed on the center field message board. The Marquee, though, that's a sticky one, since it has Landmark Status. Somehow the whizbangs in Marketing will figure out a 'logical' solution to that one, just like they came up with the Premium Ticket Service hogwallow.
So, assuming the team will play in the same place at the same times for an acceptable price:
Very simply, you should welcome the renaming of Wrigley Field to Depends Park, or anything else, if the money was directly applied to attracting and retaining the finest playing and management talent.
You should tolerate the renaming of Wrigley Field to Depends Park, or anything else, if the money was directly applied to the maintenance and enhancement of the facility itself and the area around it. If they want to tear the place down a section at a time, and reassemble it so it looks like it was built in 1914, but the toilets flush like they were installed in 2008....I will shake my head, but I would understand.
If however, the money is going to go back into Sam Zell's pockets, without any impact on the team and the park, then I would suggest that you pray for grace for your soul. Zell owns the house, and he certainly has the legal right to sell the name, and it is a complete waste of your energy to resist it. Do not fight the man; do not lower yourself. For I believe it is only God's place to judge, and if Zell renames the greatest cathedral in organized sports for entirely his own personal wealth, then in the end, you can float by our your puffy Cub cloud, and watch Satan stoke his furnace with all of Sam's hundreds.